Brand Design

 Tuesday 23rd May 2023

LO: To create effective logos and a clear brand identity. 

Logo Designs:

Colour - I would use light pink and green to show that the website is quite welcoming and to show that the website is aimed at teenagers.
Shape - I used the diamond shapes to make it unique.
Font Style - I wanted to use an elegant font in the logo because I think that cross stitch and sewing is quite a delicate craft.




Colour - I would use pink again because some connotations of the colour pink could show the website is welcoming and friendly. I would also use purple as purple is sometimes associated with royalty and luxury. I would use this to show that the website is good quality. 
Shape - I would use the uneven box design to show the website is quite playful and welcoming. 
Font Style - The font I would use looks handwritten to make it more personal and trustworthy.



Colour - I would use these colours because I think they go really well together. Some of the connotations of these colours are that the purple again shows royalty and represents good quality.  Light blue is quite a gentle colour. And the pink in the middle because pink can symbolise youth and kindness which again could show it is aimed at teenagers.
Shape - I used a circle to show that the website is friendly. 
Font Style - I used this font because it works well inside the circle shape and it looks quite elegant.

Final Logo:

I would use the last logo because I think the colours work well together to show the brand identity of good quality material and that it is friendly. I also think the font is quite elegant which I think is good because sewing and cross stitch is an elegant and delicate craft. The logo is also very simple which makes it easier to remember.

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