Branding

 Thursday 11th May 2023

LO: To explore the concept of branding and to create an effective brand image.

Brand name: Cross Stitch Patterns (CSP)

What it does/purpose: Provides cross stitch patterns

Unique selling point: Provides new and intriguing cross stitch pattens for teenagers interested in learning how to cross stitch

Target audience: Teenagers interested in cross stitching

They all look quite elegant and cute. They use a lot of purple and blues to create their design. A lot of them use the needle/thread to create the writing for their logos.

The unique selling point of the one in the top right is they have a different style logo as it uses more cursive writing and doesn't include anything like a needle like the others. However the bottom right looks as if it was handwritten therefore maybe aimed at younger people.

The logos don't include a slogan.

Tuesday 16th May 2023

Do Now:

1.Volkswagen

2.manchester united (?)

3.Nike

4.Lidl

5. costa coffee

6.

7.

8.H&M

9.Cadbury

Brand Identity 

LO: To explore the idea of Brand identity and apply it to our logo design.

Five words describing my personality: (done by Poppy)

- Smart

-Kind

-Supportive

-Fun

-Scaredy cat

Apple:

- Electronic devices

- Technology

- Popular

- Newest trends

- Expensive

Disney:

- Happy

- Child friendly

- Welcoming

- Happy ever after

- fairytales/princesses

Coca Cola:

- Summer 

- Cold

- Refreshing

- Popular

- Restaurant

Five words to help form my brand identity:

- Reliable

- Variety

- Exciting 

- Interesting

- Welcoming